The wellness industry profits from your anxiety. The cure isn't another miracle supplement. It's the opposite. It's a supplement so boring that it lets you stop worrying and start living.
Boring Health exists to make daily wellness invisible. We create supplements that integrate into your life without demanding attention, ritual, or belief. In a market that rewards noise, we chose silence.
The capsule mark alongside the wordmark. Three lockups serve different contexts.
Minimum clear space equals the height of the capsule mark. Min logo width: 80px screen, 20mm print.
05Confidence doesn't need volume.
Clinical-grade supplements. No noise. No miracles. Just what works, at the dose that works.
"Balance contains 50mg of Apigenin and 500mg of Lion's Mane — both at clinically studied doses."
"Unlock your inner peace with our revolutionary zen formula!"
"A supplement that works. That's it. That's the ad."
"Transform your wellness journey and become the best version of yourself!"
"You probably don't need this. But if you do, it works."
"Don't miss out! Limited time offer! Your health can't wait!"
White bottles, single-color accent, clean typography. The label is the brand. Two products. Two purposes. $38/month each.
350gsm uncoated stock. Label is a full wrap. Single accent color distinguishes each SKU.
10Minimal, conversion-focused. Typography-led. Shopify-based. Mobile-first.
Maximum two products above the fold. Single CTA per section. Brand color used as accent only.
11Hi there,
Thanks for signing up. We'll keep this short — just like our ingredient lists.
That's it. That's the pitch.
Still thinking it over? Good. We'd rather you make a considered decision than an impulsive one.
No countdown timer. No "last chance!" Just the same product at the same price.
Every physical interaction reinforces the brand. Restraint, quality materials, and the capsule mark as a quiet signature.
350gsm uncoated cotton stock. Matte finish. No gloss, no foil.
No tissue paper, no stickers. Product + thank-you card in kraft box. Less packaging = more trust.
Every paper touchpoint uses the same cotton stock. Texture builds subconscious recognition.
Confirm "Boring Health." Secure .com, social handles, trademark.
Print-ready files based on the label system. Two SKUs.
Mobile-first e-commerce. Two products, one story.
Product photography, first 20 social posts, email templates.
Small audience. Collect feedback. Iterate. Then scale.
| Brand recall | 15% |
| NPS | 50+ |
| Repeat purchase | 40% in 90d |
| Social engagement | 4%+ |
| Email open rate | 35%+ |
| Organic search | Top 20 |
Rule of thumb: If you wouldn't say it to an FDA auditor, don't put it in the ad. All consumer-facing materials must include the FDA structure/function disclaimer.